Elsa Mehary
Identity Architect + Creative Strategist
Professionally, I work in futures and risk for creatives and founders, designing new systems of stability for the next economy.
Creatively, I explore who gets to author meaning, identity, and the future — and how that authorship has been stolen, flattened, or outsourced, particularly for Black creators.
My work is guided by two principles: always wear your invisible crown, and design exits, not loops.
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I don’t tell founders they’re on track. I make sure the track exists.
Work begins by determining whether something needs to be corrected or constructed.If a product, brand, or system already exists, the first step is typically corrective—identifying misalignment and adjusting what’s already operating. This is where most engagements begin.
When no clear foundation exists, we start with architecture before any corrective or advisory work proceeds.
A short fit conversation is used when the appropriate entry point is unclear.
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I help founders, creatives, and leaders align their identity with their next evolution in work, visibility, and legacy.
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Work With Me
accounts@elsamehary.com@elsalovesyou
Brooklyn, NY 11217
I don’t tell founders they’re on track.
I make sure the track exists.
Radiant Genius Podcast
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"She not only helped solve for how I showed up in the room, she defined the role for how I visually told my story while removing my psychological barriers with investors.”
Jeffrey Bowman,
CEO Reframe -
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"Elsa is a creative with a wealth of information beyond the scope of design which makes her invaluable in the process."
Crystal Staley-Phillips
Crystal Clear Inner Vision -
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"Her understanding of the overall consumer and/or commercial landscape allows her to accurately give insightful and actionable advice on brand positioning."
John Pasmore,
CEO FutureSumAi, Latimer -
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"I have worked with Elsa for a long time and she has coached me in my business bringing her focus and deep level of organization to my process."
Siri Rishi Kaur,
Master Kundalini Teacher, Temple 143 Yoga School -
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"She is forever curious and is a natural curator, keenly aware of bubbling up cultural trends, emerging artists and visual movements, and why we should pay attention."
Stephanie Tuck,
Strategic Communications, Citibank
