Genius Polish Lab
For Brilliant Leaders Who Need Their Presence to Speak Before They Do
A strategic visibility and image refinement program that aligns every detail — from your digital footprint to your public presence so you look and lead like the person everyone’s been waiting for.
15+ years in Brand Strategy & Creative Direction | Fortune 500 Clients | Award-Winning Design
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My mission is to help visionary founders, professionals, and cultural creators unlock the genius within their lived experience — realigning their brand with their true purpose, refining their presence, and evolving their legacy for the next chapter.
Level 1: Clarity Session — diagnosis, positioning, strategic plan
Level 2: Evolution Package — strategy execution, presence upgrade, authority assets
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The Brand Diagnostic
A 90-minute deep dive to assess where your brand stands — and where it’s leaking energy, clarity, or coherence.
You’ll leave with a clear positioning statement, a strategic roadmap, and aligned next steps to support your evolution.(Ideal for founders or teams preparing for rebrand, launch, or leadership transition.)
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The Brand Architecture Intensive
A strategic and aesthetic overhaul designed for founders, executives, and creative leaders ready to step into the next era of their brand with clarity, coherence, and authority.
This engagement bridges intuition, identity, and implementation — merging deep brand analysis with visual and narrative refinement.
Core deliverables may include:
Brand & Visual Identity Audit
Messaging and Positioning Framework
Executive Presence and Voice Alignment
Brand Expression Moodboard (visual + verbal tone)
Investor, Press, or Partnership Deck Design
Social & Digital Brand Style Guide
The result:
A cohesive, intelligent brand system that mirrors your current level of influence — so every touchpoint, from how you show up in a room to how you’re represented online, communicates refinement, confidence, and evolution. -
Why Work With Me
15+ years in Brand Strategy & Creative Direction
Fortune 500 clients & award-winning design work
Expertise blending strategic clarity with visual impact
AI-powered creative tools for speed, precision, and innovation
When you’re ready to step into your next level, I make sure you look like the person everyone’s been waiting for.
Every leader has a core genius.
Inside the Genius Polish Lab, we use the Genius Frequency Code to uncover the qualities that set you apart — then translate them into a refined, high-impact presence that commands trust and attracts opportunity.
It’s a strategic transformation to align your personal image, digital footprint, and professional assets so every touchpoint says leader.
You Already Know You’re Brilliant — But is Something Still Not Clicking
Genius Polish Lab helps you clarify and position your work so aligned clients and collaborators recognize your value fast .
Opportunities are triggered, in boardrooms, on LinkedIn, and in the media, perception is currency. Genius Polish Lab ensures your first impression matches your true value — polished, credible, and unforgettable.
This is for soul-led creators, strategists, artists, and visionaries who are:
Feeling overlooked despite proven results
Struggling to convey your leadership in visuals and presence
Outdated online profiles or headshots sending the wrong message
Inconsistent brand between your business and personal image
The Investment
Genius Polish Sessions start at $450 and include:
— One 75-minute private session
— A customized written brief that outlines your Signature Essence, Abundance Style, and aligned Brand/Visual cues
— Optional upgrade paths for full brand architecture available
what Makes Genius Frequency code different
This Signature Session is a 75-minute deep-dive designed to help visionary leaders and creatives in transition.
Energetic Design First:
We begin with your design blueprint so that your visibility is guided with live energetic decoding + AI mapping of your chart, Human Design, and essenceAesthetic Intelligence:
Your Signature Aesthetic Mood board is then created by a Creative Strategist that can design + channel.
Visibility Architecture:
Know where and how to show up so your energy becomes a natural attractor field, based on your energetic design.Narrative Guidance:
Your unique messaging rooted in your personal frequency to align your signature communication styleReal-Time Coherence Mapping:
I reflect, channel and offer actual presence + interpretation + embodiment unlocking your system’s genius and power.
How Creators & CEOs Describe the Shift
“Elsa helped me take the core idea and turn it into something investors, institutions, and everyday people could understand. She translated the soul of the work.”
— John Pasmore, Founder of Latimer AI
“Elsa radiates clarity, confidence, and quiet power.
Every time we spoke, I walked away more aligned, grounded, and certain. She channeled my vision with ease and brilliance, showing up with creativity, grace, and care.
Elsa is my forever ‘Creative Doula.’”
— Lucy, Founder of Black Women Are the Balm
"She not only helped solve for how I showed up in the room, she defined the role for how I visually told my story while removing my psychological barriers with investors.”
— Jeffrey Bowman, CEO of Reframe