Genius Lab
Where Identity, intelligence and presence are recalibrated for a new world of work.
This is high-touch intelligence mapping for leaders ready to evolve, reposition, or reclaim their brilliance at the highest level.Your genius is your advantage. We help you name it, shape it, and step into it fully.
15+ years in Brand Architecture, Creative Direction, and Cultural Intelligence.
Future of Work Intelligence
for a Changing World
Architecting Human Genius for the AI Era
The Genius Lab is where your brilliance gets decoded, mapped, and positioned for the world that’s emerging — not the one that’s disappearing.
We’re living through the collapse of entire industries, the rise of AI, and a global shift in how talent is recognized. Most people were trained for a world that no longer exists. Your genius needs a new frame.
The Genius Lab is your strategic space for identity clarity, reinvention, and future-of-work positioning, Human Intelligence Architecture.
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We identify:
Your Rare Intelligence
The natural brilliance AI can’t replicate.
Your Core Intelligence Style
How your mind is wired to think, create, and lead.
Your Future-of-Work Lane
Where your talent fits in the changing landscape — and where it doesn’t.
Your Identity Reframe
The story, language, and positioning that make your genius unmistakable.
Your Pivot Strategy
What to do next and how to move with clarity, direction, and confidence.
This is the work that aligns your natural intelligence with your next era of impact.
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The Genius Lab was created for people in transition — the gifted, the multi-hyphenate, the overlooked, the overqualified, the industry refugees, the ones whose brilliance never fit inside job descriptions.
If your industry collapsed, if AI is reshaping your field, if you’re too talented for one lane, or if you’re standing at the edge of reinvention — this Lab is for you.
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The world is changing fast. Entire fields are shifting, and AI is replacing work that used to define people. Your genius is no longer optional — it’s your advantage.
The Genius Lab helps you understand it, articulate it, and position it so you can lead in the era ahead.
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A 75-minute session to identify the intelligence AI can’t replace — and how to use it next.
Book directly through the link below.
Creators & CEOs Describe the Shift
“Elsa helped me take the core idea and turn it into something investors, institutions, and everyday people could understand. She translated the soul of the work.”
— John Pasmore, Founder of Latimer AI
“Elsa radiates clarity, confidence, and quiet power. Every time we spoke, I walked away more aligned, grounded, and certain. She channeled my vision with ease and brilliance, showing up with creativity, grace, and care.
Elsa is my forever ‘Creative Doula.’”
— Lucy, Founder of Black Women Are the Balm
"She not only helped solve for how I showed up in the room, she defined the role for how I visually told my story while removing my psychological barriers with investors.”
— Jeffrey Bowman, CEO of Reframe
This Is For You If:
Your industry has been phased out (media, publishing, corporate creative, agencies..) and you need a new direction that still honors your genius
You know you’re talented but you can’t see where you fit anymore and the old roles don’t exist the way they used to
You have too many ideas and no clear focus, and you need help identifying the ONE direction that will actually move you forward in the new economy
You can’t translate your skills into the AI era and need a clear map for how your intelligence becomes an advantage
You’re trying to reinvent but keep circling the same questions and need someone who can read your pattern and name your next lane
You know you can contribute at a high level but you’re unclear how or where to pivot
You need to reframe your story, your positioning, and your identity so you’re not left behind as the landscape shifts
You want clarity on the work you’re uniquely built for not generic advice or one-size-fits-all career paths
WHY THIS MATTERS NOW
The world of work is collapsing and recalibrating at the same time.
Entire industries are disappearing. AI has replaced the baseline skills employers used to pay for. Job titles are losing meaning. And leaders who were once valued for expertise are now being evaluated on adaptability, creative intelligence, and presence.
Most people were trained for a world that no longer exists.
The ones who rise next are the ones who know how to name their genius, position it clearly, and move in the lanes where human intelligence is still irreplaceable.
Your genius is your advantage.
Without clarity, you get overlooked. With clarity, you get chosen.
This is the moment to recalibrate how you're seen, how you lead, and where your intelligence actually belongs in the new economy.