Digital Campaigns

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PRODUCT MARKETING

Latimer AI
App Store Campaign

Challenge: Translate a complex, culturally intelligent, multi-model AI platform into a clear App Store story.

Approach: Developed a three-part narrative connecting Latimer’s inclusive promise, culturally fluent research experience, and access to leading AI models.

Role: Narrative strategy, copy, design concept, and. art direction.

Outcome: Transformed a functional interface presentation into a cohesive, student-facing promotional campaign.

Before
After

EDITORIAL

  • Challenge: Give my audience a clearer view of what is happening behind the visible tools and headlines shaping AI.

  • Approach: Developed an editorial social campaign connecting AI’s history, founders, power structures, emerging opportunities, and the human capabilities gaining value.

  • Result: Created an accessible narrative framework that made a fast-moving technical ecosystem culturally and professionally legible to a broader audience.

The AI Guide as of Yesterday
Personal Social Series

EVENTs

MYTHIK CAMPS
Spring Open House
for MET Opera

  • Challenge: Promote Mythik Camps’ performance at the Met Opera Spring Open House while preserving the camp’s imaginative, youth-centered identity.

  • Approach: Developed a theatrical social campaign combining event announcements, countdown content, classical references, and youth-focused storytelling.

  • Result:Created a cohesive visual narrative that built anticipation and positioned the performance as both a major cultural moment and a natural extension of the Mythik experience.