Child Trauma Research Program

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Research

Institutional Symbol

Create an identity for a clinical research program that could communicate authority and rigor while still feeling safe, human, and trustworthy to families.

❋ Challenge

Developed a strategic visual direction grounded in clinical authority, then translated it into a restrained institutional symbol, typography, color system, and flexible logo architecture. 

❋ Approach
❋ Role

Identity Strategy · Visual Direction · Logo Design · Brand System

Created a flexible institutional identity with multiple configurations for digital, academic, communications, and large-format use, supported by clear usage guidance for consistent application.

❋ Outcome