Case studies.                        

These Case Studies are legacies in motion.

Each project reflects a deeper collaboration—where the founder’s story, beauty, and cultural resonance meet my vision to create a powerful and lasting presence. Below are a few journeys I’ve had the honor to shape.

CASE STUDY 1 | LATIMER.AI

“Elsa helped me take the core idea and turn it into something investors, institutions, and everyday people could understand. She translated the soul of the work.” — John Pasmore

🚀 Launched a Premium, Culture-Centered AI Brand
→ Secured Global Speaking Stages + Investor Interest

FutureSum.AI came to me with a vision. I delivered the full architecture of a brand rooted in culture, clarity, and equity. THE RESULT: a premium identity and pitch deck that opened investor doors, media attention, and speaking platforms

  • John Pasmore, CEO and Founder is building a new digital future by persevering history and heritage. Through Latimer and FutureSum AI, he’s reimagining the relationship between culture and code by removing bias from digital communication. From HBCU partnerships to global speaking platforms, John’s mission is clear: bias has no place in the future. I worked to solidify a visual strategy to communicate this powerful presence.

    • No visual identity or design system for the product

    • Messaging lacked clarity and emotional resonance

    • The innovation was powerful, but looked and felt unfinished, making it harder to gain investor confidence or connect with high-level partners

    • Built an elevated, strategic visual identity to reflect cultural intelligence and legacy

    • Created a pitch deck, brand language, and site framework that aligned with his vision of tech + cultural preservation

    • Positioned the product as luxury-tier cultural tech—worthy of global partnership

    • The brand now resonates with high-end partners, institutions, and media platforms

    • John's message gained clarity and cohesion, leading to sponsorship wins

    • He’s now presenting Latimer on global stages, aligned with HBCUs, and attracting major visibility and funding opportunities

CASE STUDY 2 | 54kibo

“Nana is not just curating design, she’s curating memory, honor, and possibility for every artisan represented. My role was to help shape the brand system that holds that legacy with grace.” — Elsa

Positioning a Visionary Founder
in the African Luxury Space

  • Founder: Nana Quagraine

    Company: 54Kibo

    Vision: Reintroduce African design to the world as a form of modern luxury

    Target Market: Affluent, style-conscious Black consumers + global tastemakers

    • The founder had strong artisan partnerships, a product selection, and a functioning website

    • The brand lacked a clear aesthetic thread, refined luxury positioning, and internal creative direction for new product lines

    • Needed hands-on creative partnership to guide visual storytelling, elevate product presence, and support a refined African-luxury voice

    • Developed an in-house product design direction to align artisanship with luxury standards

    • Created marketing materials, including a new newsletter series and style guides to establish a cohesive editorial tone

    • Partnered on visual content strategy and tightened website design for conversion and cohesion

    • Supported production calendar and internal workflows to move from brand dream to consistent execution

    • The brand launched a new luxury product line rooted in African design ethos

    • Gained traction in press, sales, and social alignment

    • The client was able to deepen sales focus and lead product development confidently with a newly established foundation

    • 54Kibo is now positioned as a design house, not just a marketplace — shifting perception toward high-end heritage

shape your legacy. Let’s co-create a brand that speaks with soul & builds with intention.

  • A tool designed to help cultural capital entrepreneurs build a cohesive, emotionally resonant brand through intentional refinement of five essential dimensions: Clarity, Communication, Positioning, Impact, and Legacy.

  • Working with me is not a traditional design engagement—it’s a creative ceremony.
    I work closely with visionary founders who are building movements, not just businesses.
    Our work together is collaborative, intuitive, intentional, and rooted in legacy.
    We begin with clarity, we design from story, and we refine until the energy is true.
    Whether through aesthetics, language, or ritual—my goal is always resonance.

  • I work with creative, visionary, and culturally rooted founders who are:
    — Building businesses that will live beyond them
    — Leading with soul, beauty, and intentionality
    — Ready to refine their message and magnetic presence
    — Reclaiming space, power, and rest in how they lead
    — Tired of fragmented branding that doesn’t reflect their brilliance

    If that sounds like you—we’ll work beautifully together.

When your work carries soul, story, and power—your brand should too.


Let’s create a visual and emotional identity that honors your legacy.